Hospital CRM · Patient Relationship Management

SurgyCRM: The Healthcare-Native CRMFor Modern Hospitals

Capture every patient inquiry. Track every journey. Resolve every issue. SurgyCRM turns hospital marketing, patient experience, and field sales into one measurable revenue engine — WhatsApp-first and HIS-integrated.

For Modern Hospitals interface
Problems Faced by Hospitals

40–60% of Patient Leads Quietly Leak Out

Inquiries from website, chatbot, calls, WhatsApp and walk-ins live in spreadsheets and personal phones. Most never get a follow-up call.

No Visibility on What Drives Footfall or Revenue

Marketing spends are flying blind — leadership can't connect a campaign or referral to the patient who actually got admitted.

Patient Complaints Surface on Google, Not Internally

Without a structured feedback loop, dissatisfied patients leave 1-star reviews before any staff member is even aware.

Field Sales & Doctor Referrals Are a Black Box

Sales reps and referral relationships have no GPS check-ins, visit logs, or claim trails — only month-end excel guesses.

Features
Lead & Query Management

One Inbox for Every Patient Inquiry

Capture leads from your website, AI chatbot, call centre, WhatsApp and walk-ins into a single unified inbox. AI scores priority and auto-routes each lead to the right coordinator by specialty, location and urgency — with WhatsApp alerts so no inquiry sits cold.

Smart AI Routing

Specialty, location and urgency decide the right coordinator — automatically.

Duplicate Detection

Phone-number matching collapses repeat inquiries into a single lead record.

QR-Code Patient Feedback

Catch Issues Before They Become Google Reviews

Deploy unique QR codes at every touchpoint — OPD, wards, billing, discharge. Patients scan with any phone and submit feedback or raise an issue through a mobile web form. Issues become tracked tickets with department-wise SLAs and escalation.

Zero-App Capture

Touchpoint QR codes — scan, respond, done. No installs, no logins.

Ticketed Escalation

Every complaint becomes a tracked ticket with owner, SLA and audit trail.

Patient Conversion Tracking

See the Full Funnel — Lead to Procedure to Revenue

Stop guessing what marketing is doing. SurgyCRM stitches every lead to the patient's HIS record — consultation booked, diagnostic ordered, procedure performed, revenue collected — so each channel earns measurable, attributable rupees.

HIS-Verified Attribution

Conversions confirmed against real billing events, not self-reported claims.

Leakage Detection

See which leads stalled, where, and the revenue at risk — in real time.

Patient Journey Management

Automate Care Journeys That Actually Get Followed

Pre-built journey templates for Maternity, Diabetes, Oncology and more orchestrate WhatsApp reminders, follow-up consults, lab repeats and adherence nudges — so chronic patients stay inside your network instead of drifting away.

Adherence Tracking

Missed milestones flag themselves and trigger the right outreach.

Lifetime Value Capture

Recurring care turns episodic patients into long-term hospital relationships.

Sales Team & Field Force (PWA)

Run Field Sales & Doctor Referrals From a Phone

An installable Progressive Web App equips your business-development reps with GPS check-ins, visit logs, expense claims and a doctor-referral CRM — so leadership finally sees who's meeting whom, who's referring what, and which territories are paying off.

Installable Android PWA

Home-screen app on Android, web link on iOS — no native build required.

Claim Approval Workflow

Receipts, categories, approvals and accounts hand-off — all in one trail.

AI Website Chatbot

An AI Chatbot That Captures Leads 24×7 — In English & Hindi

An AI-powered bot lives on your hospital site, answers FAQs, routes urgent queries, and creates a structured lead in SurgyCRM with the full conversation attached — so the coordinator who picks up the call already knows what the patient wants.

Token-Based AI

Customisable model, prompts and persona — you control the bot's voice.

Bilingual Out of the Box

English and Hindi by default, with FAQ-gap analytics to expand coverage.

Built for hospital reality

How SurgyCRM Fits Your Hospital

Three architectural choices that make SurgyCRM the only CRM that actually survives day-to-day in a hospital.

HIS-Integrated, Excel-Friendly

Connects to your Hospital Information System for live attribution. Until then, daily Excel / CSV uploads keep you fully operational — you go live in week one, not month six.

WhatsApp-First Communication

Every patient nudge and internal alert flows through your verified WhatsApp Business Account — the channel patients actually read.

Multi-Location, Whitelabelled

Multi-tenant SaaS with tenant-isolated data, per-location dashboards and a fully whitelabelled subdomain under your own brand.

Outcomes

What Hospitals Get Within 90 Days

100%

Lead capture across every channel

↓ 40%

Reduction in lead leakage

↑ 25%

Recurring chronic-care visits

< 24h

Average issue resolution SLA

FAQ

Hospital CRM Questions, Answered

Do we need HIS integration to go live with SurgyCRM?

No. SurgyCRM is fully operational with Excel / CSV uploads from day one. HIS integration is added in parallel so lead-to-revenue attribution becomes automatic once live.

Is SurgyCRM whitelabelled for our hospital brand?

Yes. Each hospital group is provisioned on its own branded subdomain with your logo, colours, and chatbot identity — a fully whitelabelled experience for patients and staff.

How does QR-code patient feedback work?

Unique QR codes are placed at every touchpoint — wards, OPD, billing, discharge. Patients scan with any phone and submit feedback or raise an issue via a mobile web form. No app install required.

Does it support multiple hospital locations?

Yes. SurgyCRM is multi-tenant with multi-location support. Each centre has its own leads, staff, QR codes, and dashboards, with consolidated analytics across the group.

Is patient data secure and DPDP-compliant?

Patient data is tenant-isolated, encrypted at rest and in transit, and access is governed by role-based controls scoped per location. The platform is built for India's DPDP Act and global healthcare data norms.

How fast can we go live?

A standard pilot launches in 4–6 weeks: Week 1–2 tenant setup and WhatsApp Business Account, Week 3–4 QR-code rollout and lead capture live, Week 5–6 HIS data uploads and full V1 platform operational.

Ready to turn every patient interaction into revenue?

See SurgyCRM live on your hospital data in a 30-minute walkthrough.

Book a Demo
Hospital care coordinator using SurgyCRM