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Quantitative Research helps to identity Problem Areas.
Usage Data Analysis
Basic usage & data analysis of what's working and what could be improved. Can be a overall Business Problem.
Screen Heatmaps generated by HotJar or similar products. Can help visualize the user's interactions.
Keep the KPIs in mind, and more specific Business Goals to achieve. Giving an objective to UX.
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Qualitative Research helps to identity Solutions to Problems.
Users & Customers
Direct interaction with Users, with a fresh perspective & keen empathy to solving problems.
Subject Matter Experts
Interviewing Subject Matter experts, can help gain understanding of the challenges, latest trends and more.
Stakeholders & Teams
Interviewing stakeholders across leadership, or Customer Success, Sales or Tech - creating a map of challenges.
Breakdown of UX
Though plays a major role. It mainly identifies high level problems or hypothesis.
For UX Research, Qualitative understanding with direct interactions is the most essential to finding solutions.
Testing Prototypes forms an important step towards accomplishing Research based UX Design.
Immersing in your business with a structured approach, taking step back on ``Why``LEARN MORE
Research & understanding your audience can be key to product success & a design driven culture.LEARN MORE
Bringing Creative Design & applying it to Strategic Landscape & your User’s needs or pain points.LEARN MORE
We understand the B2B Software landscape, the essentials of Design to growing SaaS Products.LEARN MORE