KNOW US BETTER

Quantitative Research helps to identity Problem Areas.

Usage Data Analysis

Basic usage & data analysis of what's working and what could be improved. Can be a overall Business Problem.

Screen Heatmaps

Screen Heatmaps generated by HotJar or similar products. Can help visualize the user's interactions.

Conversion Metrics

Keep the KPIs in mind, and more specific Business Goals to achieve. Giving an objective to UX.

KNOW US BETTER

Qualitative Research helps to identity Solutions to Problems.

Users & Customers

Direct interaction with Users, with a fresh perspective & keen empathy to solving problems.

Subject Matter Experts

Interviewing Subject Matter experts, can help gain understanding of the challenges, latest trends and more.

Stakeholders & Teams

Interviewing stakeholders across leadership, or Customer Success, Sales or Tech - creating a map of challenges.

UX RESEARCH

Breakdown of UX
Research

  • 01
    Quantitative

    Though plays a major role. It mainly identifies high level problems or hypothesis.

  • 02
    Qualitative

    For UX Research, Qualitative understanding with direct interactions is the most essential to finding solutions.

  • 03
    User Testing

    Testing Prototypes forms an important step towards accomplishing Research based UX Design.

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