Step 1

Ideation & Feedback Analysis

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  1. Ideation Sessions

    Ideation begins from a series of free assosiation of concepts that can be narrowed down to the best pausible course of action to the final development of the product.

  2. Research & Feedback

    Research & understanding your audience can be key to product success & a design driven culture. Research refers to understanding and evaluating your design from studying competitions, inspirations to surveying how affective and friendly the product is.

  3. UX Flow: Onboarding to Advocating

    UX flow refers to finding value, create a journey to use the product and reach its end goal. It includes onboarding to advocating the use of the product.

Step 2

Branding & Visual Identity

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  1. Brand Identity

    Every brand comes with their own purpose and ideals. The product built aims at promoting their visions and brand value through the built designs.Such as, IBM's tagline proposes 'think' whereas Apple goes by 'Think Again'.

  2. Analysis & Research

    The core of the product aims at reflecting a brand's visual identity. This is only possible after intensive research and analysis on how these goals are communicated and represented.

  3. Logo Concepts

    A user experinece is judged with how well a logo is able to coomunicate their purpose and goals. User experience aims at making the goal catchy, attractive while representing the brand to the maximum.

  4. Visual Identity

    A design that is familiar and speaks of the overall brand ensures that the users comfortability with the product. This may include using the same colour palette, font etc through out the platforms of the product.

Step 3

UX & UI Redesign

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  1. User Journey

    It is an ongoing process through out the development of the product. It refers to the steps and journey that the user takes to reach the goal of the product.

  2. HiFi UX Designs

    The resemblance of the prototypes to the final product and is accurate in its functioning defines the fidelity of the Design prototype.

  3. Visual Designs & Graphics

    A good design is a product of multiple redesigns. These multiple designs are then compared, evaluated and are finally converted into their end product.

  4. Design Language

    Every design follows a communication tool that helps the product contain consistency throughout the product and platforms.

Step 4

User Testing & Review

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  1. UI Prototype

    A visual representation closest to how the final product would appear with all of its application tools such as clicking, hovering to a pop up, drop down menu etc.

  2. User Testing

    Testing refers to understanding & evaluating a product design. This includes drawing comparisons, surveying etc.

  3. Final Review & Approval

    After multiple research, redesign, testing and retesting- a final product is reviewed for approval and launch.

Ideation

Immersing in your business with a structured approach, taking step back on ``Why``

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Research

Research & understanding your audience can be key to product success & a design driven culture.

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Design

Bringing Creative Design & applying it to Strategic Landscape & your User’s needs or pain points.

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SaaS Design

We understand the B2B Software landscape, the essentials of Design to growing SaaS Products.

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