February 6, 2021 - Surgyy Design

When it comes to getting a new product in the market, it is essential to keep the first version light, and we refer to this as a Minimum-Viable-Product or MVP. You can find various resources and advice on MVP, the LinkedIn Post below, has a few advices as an example.At the MVP stage, it’s also important for founders or investors to get the product out swiftly and you need a hassle free Project execution.Hence the question arises:Should I hire a Development focused company to execute the project completely? Or do I hire a specialized UX Agency?Here are 3 reasons why you should possibly bring a specialized UX Agency during the MVP stage.Balancing Cost Vs Product QualityExecuting a software project involves multiple skillsets, dedicated resources who would work as a team along with Project Management. Often the best development teams could cost a lot more, and still the ability to brainstorming on Product & Usability decisions could be limited.On the other hand, a specialized UX Agency is focused on brainstorming on your Product & Business challenges, the sessions are led by really senior & specialized professionals. They are focused on bringing the best in class UX practices & design components.Though Development takes the bulk amount of work (and it’s highly crucial to having the right team), a specialized UX Agency can help you set the bar higher in terms of Product problem solving and adoption.Making Product Focused MVP DecisionsWhen a Development team is leading the Design process, often there is a chance that various Product & UX decisions could be taken up keeping effort & scope first.Though it is essential to keep the effort and scope limited, to launch the MVP as planned. It is also essential to make the necessary Product decisions keeping usability a priority.For example, refer the below cartoon; though a little extreme to imagine – launching a single wheel versus a basic board.Product & UX Focused MVP ApproachInvolving UX Early – User Testing & ScopingThough mentioning this last, this point is highly valuable. In an ideal case, it’s best to start the Design Workshops & MVP Concept design before you engage a development team.A few points on how this can help, in your Project execution:You would have explored your MVP ideas in much more depth, and the direction would be firm.Having the main flows designed – makes the scope crystal clearDevelopers can estimate their work betterUser testing can be performed based on the prototype, before the development beginsRework during the course of development is reduced – the project would ideally run more smoothlyBringing Clarity early onHope this write-up was helpful. We wish you all the best with your MVP project. Surgyy Design is a dedicated Product & UX Agency, we provide best in class UX Consultation be it an MVP or Redesigning existing solutions.You can know more about our Services & Offerings hereIf you are rather looking to scale an existing Product further and make UX a differentiator, check out this article – 6 Hats your UX (focused) team needs to cover

3 Reasons for Hiring a UX Agency during MVP

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Mohammed Jamil Nasir